Executive study trips. A world of perspective.

Executive study trips.
A world of perspective.

Meet the people. See the business. Ask the question you couldn’t have asked from home.

We design MBA, EMBA and executive learning immersions in China and worldwide. Company visits, expert conversations and senior local partners connect your learning objectives to the business on the ground.

Born in the East. A Western mindset. Now based in Madrid.
THREE CITIES. A WIDER WORLDVIEW.SINCE 2016
Shanghai’s illuminated Pudong skyline at night
ShanghaiBorn in the East.
People and traffic along Madrid’s Gran Vía in daylight
MadridOur base today.
The Los Angeles skyline beneath an orange sunset
Los AngelesAcross the Pacific.
SHANGHAIMADRIDLOS ANGELES

Our clients & collaborators

Business schools. Global institutions. Executive teams.
IESE Business School logo
IESE Business School
CEIBS logo
CEIBS
IE Business School logo
IE Business School
ESADE logo
ESADE
UC San Diego logo
UC San Diego
CUHK logo
CUHK
Schiller International University logo
Schiller International University
ICBC logo
ICBC
China Life Insurance logo
China Life Insurance
Midea logo
Midea

Esade logo: Esade Business School · CC BY-SA 4.0.

In the field

Real programs.
A closer look at the experience.

Explore the learning themes and encounters in three programs, with photographs and links to published accounts.

Esade and CaixaBank EmprendeXXI participants gathered around a robot-arm demonstration during their Munich immersion in July 2023.
Photo: CaixaBank DayOne · EmprendeXXI Munich program
Esade · CaixaBank EmprendeXXIMunich, Germany · 2023

Robotics, up close.

A robot-arm demonstration brought participants face to face with the technology. Esade’s Munich immersion with Iván Bofarull took EmprendeXXI award winners inside companies including Agile Robots and Reactive Robotics to explore the businesses behind the innovation.

Learning focus
Entrepreneurship, industrial innovation and growth
Encounters featured
BMW, TUM, Agile Robots, IBM Watson and Reactive Robotics
Explore the program
See the Munich visit photos
Rady MBA participants holding a UC San Diego sign on Shanghai’s waterfront during their March 2025 China immersion.
Photo: UC San Diego Rady School of Management
UC San Diego · Rady MBABeijing + Shanghai · 2025

A closer look at China.

AI, robotics and drug discovery at XtalPi. Cashless payments at Huifu. Conversations about doing business across borders. Rady’s China immersion connected technology and strategy with the everyday experience of a changing market.

Learning focus
Business in China, applied AI and financial technology
Encounters featured
XtalPi, Huifu Payment, legal experts and alumni
Explore the program
Read Rady’s trip story
IESE visit participants gathered beneath the illuminated Google sign in Tel Aviv in April 2023.
Photo: Iñigo Catalán Echave
IESE Business SchoolGoogle · Tel Aviv · 2023

Inside Google.

Innovation becomes tangible when you meet the people building it. During IESE’s April 2023 visits to Google in Tel Aviv, participants explored entrepreneurship, digital business and growth with local speakers, startup founders and investors.

Learning focus
Entrepreneurship, digital business and growth
Encounters featured
Google in Tel Aviv, local speakers, founders and investors
Explore the program
Read the host’s visit story
The KNOHAO difference

The visit is the start.
The insight is the point.

A company visit tells you what a business does. The right conversation reveals why it works, what makes it possible, and what it could mean for you.

Our Shanghai roots and Western mindset help us ask questions across cultures. Senior partners in each destination bring the local judgment to answer them.

OUR POINT OF VIEW01 + 02
EastShanghai roots.Experience from the inside.
WestA Western mindset.Questions across cultures.
Interpreted together.With senior local partners, wherever we go.
01

Your questions come first.

A decision to make. An assumption to test. An idea to explore. We build the learning agenda around what matters to your group.

02

Senior partners. Real context.

People who know the place help design the program, guide the conversation and explain the forces behind what you see.

03

The business and the world around it.

The factory, the platform, the street. Technology makes more sense when you understand the people, institutions and habits around it.

04

Time to think it through.

The conversation continues after the visit. Compare what you’ve heard, challenge each other and work out what travels home with you.

China, beyond the headlines

Look closer.
China changes the question.

A robot on a factory floor. An EV brand rewriting expectations. A livestream turning attention into sales. China’s story is in the connections between them.

Explore what global leaders can learn from its technology, its consumers, and the speed at which the two meet.

Explore our China study trips
Shoppers and illuminated shop signs on Nanjing Road at night in Shanghai

Where demand
takes shape.

Nanjing Road · Shanghai
A TURIN robot demonstration at the World Artificial Intelligence Conference in Shanghai in 2025

Intelligence
in action.

WAIC 2025 · Shanghai
A BYD Han L electric vehicle on display at Auto Shanghai in 2025

A different
pace of change.

Auto Shanghai 2025 · BYD Han L EV
Sunlon staff livestreaming Jinghua tea products at CIFTIS in Beijing in September 2026

New ways to discover.
New reasons to buy.

Livestream commerce · Beijing
A QUESTION TO TAKE INTO THE FIELD
What technology
makes possible.
What people
actually want.

What happens where the two meet?

01

Applied AI & robotics

From demonstrations to deployment. Examine the workflow, economics and human decisions behind automation.

02

EVs & industrial scale

Connect product development, supply chains, software and competition within one industrial system.

03

Quantum & deep tech

Separate scientific promise from commercial readiness. Ask what leaders should monitor and why.

04

Livestream commerce

Explore how creators, trust, entertainment and transactions come together in a sales channel.

05

Micro-consumption

Understand small, frequent purchases driven by identity, emotion, community and accessible indulgence.

06

Platforms & new retail

Look at how discovery, distribution, payments and physical experience reshape the customer relationship.

New · AI study trips for 2027

AI changes the questions.
Where will you find answers?

Compare six destinations for AI, robotics and executive learning. Choose a route around what your MBA cohort or leadership team needs to understand.

Explore 6 AI study trip destinations for 2027
TURIN robotics demonstration at the World Artificial Intelligence Conference in Shanghai in 2025
WAIC 2025 · Shanghai. Xuthoria · CC BY-SA 4.0 · Cropped.
The destination guide

A place to go.
A reason to be there.

Where leading business schools take learning into the field, and how to choose a destination for your group.

Compare 10 study trip destinations
Esade and CaixaBank EmprendeXXI participants observing a robot-arm demonstration in Munich in July 2023.
Esade · CaixaBank EmprendeXXI, Munich, 2023.
Photo: CaixaBank DayOne.
CUHK EMBA participants listening to an instructor during their 2024 study trip to IE Business School in Spain.
CUHK EMBA at IE Business School · Madrid, 2024.Photo: CUHK Business School
For business schools

Give the classroom
a world to work with.

Bring ideas into contact with reality. We work with faculty and program directors to design MBA, EMBA and executive education immersions with a clear academic purpose and room for discovery.

Programs for business schools
Midea Voyager participants outside Schmalz with a banner identifying their 2019 Germany and Switzerland training program.
Midea Voyager program at Schmalz · Germany, 2019.Source: Christian Schimmelpfennig
For executive teams

See something new.
Think it through together.

Step into a different market, business model or way of working. Give your leadership team the context and conversation to question its assumptions and make better-informed choices.

Corporate executive immersions
A question worth taking into the world
Upside Down Economics by Roy Chason. Cover featuring an upside-down burger and the words: When intelligence is free, meaning is the only currency.
Roy Chason · Founder, KNOHAO
The thinking behind the journeys

When intelligence
is everywhere,
what matters more?

Judgment. Trust. Attention. A reason to care.

Roy Chason’s Upside Down Economics explores what becomes valuable as AI changes the economics of work and business. We take those questions into the field, where people, companies and places can challenge the theory.

Explore the ideas behind our trips
From the brief to the program

A clear plan.
A shared understanding of the details.

We agree on the learning agenda and delivery scope with you before the program is confirmed.

01

Program design

Define the group profile, academic or strategic objectives, themes and available time. Choose the destination and route to fit that brief.

02

Companies and speakers

Develop relevant company encounters and expert conversations. Specific hosts, speakers and access are subject to confirmation during planning.

03

Local context and reflection

Bring in senior local partners and make room to compare observations, question assumptions and connect the experience to the group’s objectives.

04

Delivery arrangements

Agree on responsibilities for accommodation, local transport, meals, language support and on-site coordination. The proposal sets out what is included and what is arranged separately.

What happens after you get in touch?

We discuss your brief, clarify any fixed requirements and develop a proposed learning route and delivery scope. Your dates, group size, objectives and budget range give us a useful starting point.

Discuss your program

What would change the way you see?

Tell us about your group and the questions on your mind. We’ll start there.

Let’s talk about your program